In March 2020, all shops closed in response to the COVID-19вЂ…pandemic. In 2016, Greggs moved their head office from Jesmond, NewcastleвЂ…uponвЂ…Tyne to QuorumвЂ…BusinessвЂ…Park, Longbenton, NorthвЂ…Tyneside. The firm's lighthearted social media response, which included a tweet sent to Google's official Twitter account offering doughnuts in exchange for fixing the problem, was noted as a 'lesson in Twitter crisis management'. In August 2014, the company requested help from Google when an image of the Greggs logo, altered to include a parodic fake slogan referring to the firm's customers as 'scum', was presented in Google search results as the actual company logo вЂ“ falling afoul of imperfections in the ' GoogleвЂ…algorithm'. Part of this change meant discontinuing the sale of bread and scones in many of its stores. Part of this was having many of its stores open earlier and close later, in order to target those going to and coming back from work, expanding its breakfast menu to suit. Instead, the company switched to focusing solely on the 'food on the go' market after discovering that 80% of its business was with that market. In 2013, Greggs began to transition out of the bakery market with the reasoning that it couldn't compete with supermarkets on that front. They aimed to refit 215 stores (about 12% of their estate) by the end of the year, as well as introducing new products such as pizza. In November 2009, the company announced plans for a further 600 stores. In January 2013, Greggs replaced its CEO Ken McMeikan with PunchвЂ…Taverns CEO Roger Whiteside. In 2011, the company opened its 1,500th shop in York. In December 2008, Greggs announced that all of its 165 Bakers Oven branded shops would be re branded as Greggs shops so that all of the Bakers Oven shops could benefit from the Greggs national advertising campaign. In August 1999, Greggs rebranded its one hundred Braggs bakers shops as Greggs of the Midlands, and its Leeds based Thurston chain as Greggs of Yorkshire. In May 1994, the company acquired the BakersвЂ…Oven chain of bakers' shops from AlliedвЂ…Bakeries. Major expansion began soon after, including the acquisitions of other bakeries such as Glasgow-based Rutherglen in 1972, Leeds-based Thurston's in 1974, Broomfields the Bakers, London, Bowketts the Bakers in Kent, Tooks the Bakers (East Anglia) and Price's ( Manchester) in 1976.

When Gregg died in 1964, the bakery was taken over by his son, Ian, assisted by his brother, Colin. It opened its first shop in Gosforth, NewcastleвЂ…uponвЂ…Tyne in 1951. Greggs was founded by JohnвЂ…Gregg as a Tyneside bakery in 1939.

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